Master these categories to never run out of hook ideas
Extract and analyze hooks from viral videos. Study patterns that actually work in your niche.
Tap into deep human psychology for instant attention
Create information gaps that viewers must fill
Break expectations to stop the scroll instantly
Address pain points your audience faces daily
Promise specific change or improvement
Establish credibility from the first second
Battle-tested formulas you can adapt for any video
What if I told you [unexpected claim]?"What if I told you everything you know about productivity is wrong?"
Have you ever wondered why [phenomenon]?"Have you ever wondered why some videos go viral overnight?"
What would happen if [scenario]?"What would happen if you could 10x your income tomorrow?"
Stop [common action]!"Stop wasting money on Facebook ads!"
You're [action] wrong"You're editing your videos wrong"
The biggest mistake [audience] make"The biggest mistake new YouTubers make"
The [industry] secret they don't want you to know"The YouTube secret they don't want you to know"
What [authority] doesn't tell you about [topic]"What guru marketers don't tell you about funnels"
The hidden truth about [topic]"The hidden truth about viral content"
How I went from [A] to [B] in [time]"How I went from broke to $10K/month in 90 days"
From [negative state] to [positive state]"From 100 views to 1 million in 30 days"
The [time] [result] challenge"The 30-day 100K subscriber challenge"
[Popular thing] is dead"SEO is dead"
Why [common belief] is wrong"Why working hard is actually bad advice"
[Thing] is lying to you"Your favorite YouTuber is lying to you"
Data from 10,000+ analyzed videos
Every viral hook follows this structure
0-3 seconds
Break their scroll with something unexpected
3-8 seconds
Tell them exactly what they'll gain
8-15 seconds
Prove you can deliver on the promise
Real retention improvements from real creators
"These hook formulas transformed my channel. My retention went from 35% to 71% overnight."
"I tested 50 different hooks from this guide. My views increased 400% in one month."
"The psychology behind these hooks is game-changing. Finally understand why videos go viral."